Since the establishment  of the State of Israel, many companies produced chewing gums, the most important of them
is Elite, although is not the company that used big variations in their wrappers design, and most the times used a
simplified design with the company logo. The same with other companies like Lieber and Tze-De, that produced a
broad line of
confectionery products and the chewing gums weren't the most important for them.

In the first years of the State  many chewing gum companies used the gum wrapper's design as a direct mean to rise
the national pride and patriotism.

One of the biggest gum company then was  "Unela"  from Kiriat Arieh, in Petah Tikvah, that produced chewing gums
under the name of Pam-Pam. Also in Tel Aviv was a company "G.G." in Harakevet Street Nº 42 whose chewing gums
were sold under the name of "Gum-Gum" and "Gama". Later this factory operated under the name of Tamar and
produced a broad variety of chewing gums.

Another firm in Tel Aviv was  "Ruth" whose chewing gums came with plastic cards. In the 60's another firm produced
chewing gums, Ilisco, whose chewing gums came with collecting cards very popular among children, and also had the
license to produce Bazooka bubble gums in Israel.

In the same period were gum wrappers about popular children's stories like: Robin Hood, Red Cap, Alice in the wonderful
land, Lassie, Robinson Crusoe, etc. ( Later in the 70's, another editions with this motives were produced by the firm Tamar
that followed the production of G.G.)

Beside the children's motives, were the gum wrappers with pictures of Jewish personalities like Albert Einstein and Leon
Blum, patriotic dignitaries like Theodor Hertzl, Yosef Trumpeldor, Hayim Nahman Bialik

Among the more patriotic motive were the gum wrappers with pictures of different branches of the Israeli Army,
like Commando Forces, Parachuters, Motorised Forces, the Air Force, the Navy and the Jeep Motorised.

In this period people didn't travelled a lot abroad, so to learn about other countries was an attractive theme to put in the
wrappers, as we can see those with views from Brussels, Egypt, Athens, San Francisco, Moscow, Venezia and Madrid.

Other motives were of Encyclopaedic value like series about countries in the world, with inscriptions in the wrapper regarding
relevant data about them, the same with animals, public buildings and monuments, and an special motive for gum wrappers like
in other countries in the 60's was the Spatial race, and automobile models.Also were gum wrappers series with film stars,
football players, etc.

 

Since the end of the 60's those chewing gums with thematic wrappers begun to disappear in Israel. Until then, the gum wrappers
were collected by children, were articles of collection , playing with them in the schools and object of exchange.
In the early 70's Tamar Industries continued to produce series of gum wrappers with banknotes of the world, countries and
children's stories, even in the beginning of the 80's produced a new edition of the series of countries, but not with great diffusion.

Other gum companies that produced chewing gums until the 70's were Barth, and Gum-Gum in Herzl Street Nº 42 in Tel Aviv.

Lieber, was an important gum producer at least since the 60's, the first classical brand was Ilana , they produced chewing gum
with cards of music stars and cartoons too. Between the mid 70's until the late 80's they had the licence to produce Bazooka
gums in Israel.

Later when Lieber stopped production in the late 80's, Elite took the license to produce Bazooka chewing gums, and continued
the production of  Bazooka stick gums with jokes and future telling in their wrappers.

Elite tried also in the 90's with collectible trade cards of football players during  the World Cup in Italy'90

So, we see that Elite is the main gum producer of this period. The most classical brand of Elite is Elma ( in Hebrew) or Girl (in English).
We can see in this brand, as along with other brands, that since the 60's most of the chewing gums had wrappers designs similar to other
countries, and the trend was to have a simpler design, with less printed details like ingredients, producer addresses, etc. ,and only a colour
and a logo were seen in many cases.

 

 

 

In the 80's,  Elite produced a series based in Walt Disney cartoons.

 and later with a Simpson's series with a campaign of education in prevention of traffic accidents, but surely, none of those
efforts were granted  with the popularity of the gum wrappers from the 50's and 60's.

Also in the 80's, Atlas, a firm from Jerusalem produced a series of gum wrappers under the name of People of the World,
that later in the 90's continued production of this series for a firm from B'nei Brak caller Marganit, specialised in kosher
chewing gums . Tamar also launched a new edition of their chewing gums with flags of the world.

During the 80's and 90's Israeli gum companies produced many brands in different formats , along with an increasing brands
of sugarless chewing gums.

 

By the end of the 90's, most of the chewing gums sold in Israel were imported, Elite, the main producer almost stopped producing
chewing gums after losing most of the local market to Wrigley's, that with the brand Orbit become the king of the gums
( imported from France and England). Even the most classical brand of Elite, called Girl in English and Elma in Hebrew was discontinued.

With the new century, Elite returned to the market with the renewed sugarless gum "Must", even in the beginning imported
the pellet gums from Denmark ( Dansk Tygegumi) but very soon produced in Israel the boxes of pellet gums and stick gum returning
to get a better participation in the local market. In the bubble gums segment, all the time remained as a big producer of the Bazooka gums in different forms, and the only other Israel firm in the bubble gums segment is Taam Israel , a firm from Rishon Le Tzion.

And what about Palestinian chewing gums? The Sylvana company from Ramallah, in the Western Bank produced chewing
gums by the name of Baloomba, and marketed their products in the Arab zones along with the Jewish cities,and also
printed in Hebrew. No reports about this company the late years under the Palestinian Autonomy Authority.